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Inspired by the great amaros of Italy, celebrated mixologists, Adam Seger of Chicago and Londons Joe McCanta infuse organic rum with fair trade hibiscus, organic ginger, green cardamom and kaffir lime to create the beautifully balanced spirit called hum. At a bold 70 proof, hum is best enjoyed on the rocks with lime and a splash of soda. Enjoy it tall with tonic, ginger ale or cola. Or, add it to your favorite beer or sparkling wine. Dont stop there .replace sweet vermouth or orange liqueur with hum to kick up the classic negroni, manhattan or margarita. Finally, end your evening with your favorite ice cream drizzled with hum. Mmmmmm. The applications are only limited by your imagination.